We’re All In

As Charlotte pursues a bold vision as a globally recognized top-tier research university, we thought it was time that our brand reflected the forward-thinking and ground-breaking university we are. We want to tell the UNC Charlotte story through interesting visuals, compelling words and a brand truly representative of our students, faculty and staff. A story of academic excellence, accessibility and innovation.

This guide shows who we are and how we tell our story. It highlights critical parts of the Charlotte narrative in order to better tell our story in a concise, consistent way. This consistency strengthens the collective identity, which benefits the University as a whole.

Our Name

Formal Usage

When referencing the University in publications, articles, media releases, official university communications:

In first reference, use UNC Charlotte or The University of North Carolina at Charlotte. In subsequent reference, use the University, or continue using UNC Charlotte. The most formal purposes, such as diplomas, should use The University of North Carolina at Charlotte.

Informal Usage

When referencing the University in conversation or quoted text within a written article, social media, on promotional materials or when referring to Athletics:

Use Charlotte to reference the University.

Do not Use

• UNCC
• UNC-C
• UNC-Charlotte
• University of NC at Charlotte
• University of North Carolina – Charlotte
• University of North Carolina Charlotte
• University of Charlotte
• Charlotte University

Sub-Brands

In most cases, for Colleges and schools: include “College of” or “School of” along with sub-brand. For Departments, offices, divisions: Do not include “Dept of”, etc. with sub-brand.

Examples

• Undergraduate Admissions (not Office of Undergraduate Admissions)
• School of Architecture
• Student Affairs (not Division of Student Affairs)

Exceptions

• Office of the Registrar, Office of the Chancellor, and others upon request